Analyse aandeel Priceline.com - Aanbevolen Aandeel

Priceline staat op het punt om in 2014 het grootste online reisbureau ter wereld te worden, terwijl zijn wereldwijde marktaandeel van alle reisboekingen nog minder dan 4 procent is. Vijf jaar geleden was dat nog 1 procent. (Engelstaltig rapport)

Adam Fleck, CFA 07 november, 2014 | 14:36
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INVESTMENT THESIS

The Priceline Group is poised to become the world’s largest online travel agent in 2014, yet it still has global market share of all travel bookings of less than 4% (compared with less than 1% five years ago). We expect Priceline to grow significantly faster than Expedia during the next five years, as it has a stronger presence in faster-growing international markets that have lower penetration rates and more boutique hotels, which are more likely to be booked through an online travel agency. Booking.com generates more than 60% of revenue, and our outlook is for this brand to generate over 15% revenue growth the next five years, driven by continued penetration of the European market, a partnership with Ctrip.com for outbound travel from China, an acceleration in revPAR growth in Europe, and Booking.com starting to make inroads in the U.S. Augmenting growth are Priceline’s growing Agoda brand and Kayak, a travel search engine.

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Effecten genoemd in dit artikel

Naam effectPrijsChange (%)Morningstar Rating
Booking Holdings Inc2.538,34 USD1,69Rating
Expedia Group Inc171,99 USD1,84Rating

Over de auteur

Adam Fleck, CFA  Adam Fleck is an associate director of research with Morningstar.

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